YouTube, the social media brand, has updated its branding with a “cleaner” version, with the logo forming a play button and a more “intuitive” app.
This is also accompanied by a redesign of the web browser used for the social media platform.
Formed in 2005, YouTube was originally introduced as an online platform where users could watch videos, but over time has developed into a hub where the user can watch videos based on their specific interests, as well as a place to upload and share their own videos. The company was bought by Google in 2005.
The updated YouTube logo replaces the red symbol which incased the word “Tube”, swapping it for a play button situated to the left of the wordmark. The wordmark is now set in all black instead of the black and white of the previous logo.
The button is now going to be used as an abbreviated version of the new logo, which says Neal Mohan, YouTube’s chief product officer, will make the YouTube branding better suited to “our multi-screen world”.
Mohan says “The updated logo combines a cleaned-up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens”.
The updated identity is part of a bigger brand refreshment, which will also include a “clean new design” of the YouTube mobile app.
The new browser design will include a white header, with the menu tabs moved to the bottom of the screen so that they are “closer to people’s thumbs” remarks Mohan, with new Library and Account features that will assist the users video history.
One of the new features to be added will give users the opportunity to browse through suggested videos chosen for the user, which is visible while watching in full-screen mode. Other added extras are a gesture based function, allowing the user to double tap on the left or right of a video to fast forward or rewind the video by ten seconds. The user can also now watch a video at different speeds, which is already available on the desktop YouTube version.
There are also changes to come in the near future, such as a swipe feature similar to Tinder allowing users to swipe to a previous video or to the next one. There will also be an update to give different sized video screens to suit different formats, such as square or vertical.
The desktop version has been updated to fit in with the apps “cleaner” look, using more white space, a diluted side menu, less video borders and brighter imagery.
The rebrand aims to be “fresh, simple and intuitive”, says Mohan, redesigned using parent company Google’s Material Design guidelines.
The new logo, browser and app have now gone live.
Share this Post