Maplin, main

Maplin rebrands to broaden its appeal

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Maplin have 217 stores across the UK, but found through London based design agency SomeOne that a portion of their customers were “daunted” by their previous brand image. In an effort to eradicate this they hired the consultancy to broaden …

dotdot, brand elements

Dotdot logo designed by Wolff Olins

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Dotdot has been developed by the Zigbee Alliance, an organisation that aims to invent and develop open standards for smart objects that are increasingly prevalent in our lives, also known as the Internet of Things (IoT). The organisation have created …

Lypsyl rebrand packaging

Lypsyl introduce “contemporary” rebrand

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Lypsyl, lip balm manufacturers since 1891, have introduced a new logo along with modernised packaging, by design consultancy, Seymourpowell. Lip balm products had “matured and evolved” with their competitors but they were “leaving Lypsyl behind,” said Claire Fisher, Seymourpowell’s Client …