Cocoa Jones, main

Cocoa Jones the chocolatier reveals diverse branding

Ian Bonner News

Cocoa Jones have worked with Supple Studio to create a series of vibrant patterns for their packaging and identity to represent their co-founders who originate from Nigeria and Pakistan. Cocoa Jones is a family run business that was started in …

Abbey Road Institute, main

Abbey Road Institute unveils new student recruitment campaign

Ian Bonner News

Abbey Road Institute have worked alongside Baxter and Bailey creating a student recruitment campaign to generate interest from potential applicants. The institute is self described as a “training ground for the next generation of music producers and sound engineers”, which offers …

Animal Planet, main

Animal Planet rebranded with “joyful” blue elephant logo

Ian Bonner News

Animal Planet tv channel has been rebranded by the New York based design studio Chermayeff & Geismar & Haviv, with a “distinctive” elephant logo that will be recognisable across all platforms. The idea behind the rebrand is to create a …

Vroom, main

Vroom car retailer branded by Pentagram’s Michael Bierut

Ian Bonner News

Vroom, the online used car retailer has been branded by Pentagram with the aim of emphasising the “convenience” and “ease of use” of the website, while avoiding the high-pressure car sales image. Vroom gives customers the opportunity to buy a …

Mr Kipling, main

Mr Kipling ditches “heritage” to appeal internationally

Ian Bonner News

Mr Kipling have hired Robot Food to redesign the branding packaging for the North American and Australian markets, instead going for a more contemporary look that takes inspiration from European patisseries. Robot Food says that the brand, owned by Premier …

Barcelona FC, main

Barcelona FC given new crest and typeface

Ian Bonner News

Barcelona FC have hired Summa, the Barcelona-based consultancy to create their new badge and also to create a new typeface and visual system for the La Liga club. The letters FCB have been dropped on the new crest after a …

Radio 1, main

Radio 1 “youthful” rebrand created by Mother Design

Ian Bonner News

Radio 1 have been rebranded by London-based agency, Mother Design, in an effort to appeal to its target audience of 15-29 year olds. The studio have designed the new brand system for the BBC channel that aims to be “youthful” and …

Scope, main

Scope rebrands to push for “fairer society”

Ian Bonner News

Scope have been rebranded by The Team, focussing on the equals symbol, in an effort to highlight its aim in making the UK a better place for people with conditions and disabilities  to “work and live”. The rebrand is centred …

RNIB, main

RNIB sight loss charity rebranded by The&Partnership

Ian Bonner News

The RNIB, the charity for blind and partially sighted people, have unveiled their new visual identity in its 150th year, created by The&Partnership London. Head of art at the company Marc Donaldson said he worked alongside the charity and with …

Monument, main

Monument reveal new identity to build-up brand

Ian Bonner News

Monument, a full architecture, design and build company, have received a new identity which has been based on “building blocks of architectural design”. The identity for the for architectural, interiors and building company has been created by Jack Renwick Studio …