Let’s get straight to it: there isn’t a classification system that globally groups typefaces. People have tried. Groups, type associations, scholars…everyone’s had a go. The problem is that fonts aren’t coded. They have no DNA. They are so irregular with …
Professional design requires a professional designer. A memorable identity is created using effective graphic design. The visuals are inspiring, the colour palette is strong and engaging, the packaging is enticing, drawing you in, and the accompanying copy is well written. …
Mastercard have unveiled a rebrand designed by Pentagram. The solid, interlocking red and yellow circles are gone, replaced by a transparent section in the centre, blended together to create an orange overlap. The old fashioned italic typography has been modernised …
I like to experiment with typography and push it to its limits to achieve the best results possible. To know if you’ve pushed something to its limits you need to be aware of the limits and capabilities to begin with. …
A look into the Remain camps failed attempt to sway the British public has emerged after M&C Saatchi decided to release some of the rejected ads from their campaign. Here are some of the ads as reported by Campaign where …
Speculative work (free pitching) is when a client or customer requires an example or finished artwork before agreeing to pay after for what has been created. Sometimes the term ‘crowdsourcing’ is used to describe speculative work. Technically they aren’t the …
On 23rd June 2016 we visited our local polling station to cast the most important vote we will have or have had in generations. Even up until the last few hours people were unsure which way to vote. Now the …
Something that crops up when dealing with a client (usually by accident) are the misconceptions regarding the differences between a logo, an identity and a brand. Most designers have their own views on it and these are mine. There is …