A brand identity for TDS, a painting and decorating company operating in Sussex and the South East, offering office, domestic and industrial services.
Brief for Total Decorating Solutions brand identity
Create an identity for TDS, using a simple colour scheme led by the client to be researched and finalised. The client specified that there should be no cliched image of the industry within the branding. The identity was to be applied to stationery, print, signage, vehicle livery and a website.
The final identity has a namestyle and logomark which could be used separately or together. Because of the business registrations the company required three varying identities that would be used where needed.
In creating the mark I used three stripes, showing varying decorating methods while not being too literal at the same time. The mark is clean and structured. The mark gives the image of the trust in the company and its work. The font BlissCaps was used for the namestyle, also indicating the same core values.