A brand identity for a craft business specialising in handmade, bespoke items such as vinyl typographic prints, frames and recycled furniture.
Brief for Occasionally Vintage brand
The brand has to do what it says on the tin. The identity was required to be original and modern but also with a slant towards days gone by without falling into the bracket of looking dated.
I created a set of marks that would look just as good on a recycled dressing table as it would on a clean, modern, typographic vinyl artwork. I used the font Rennie Mackintosh for the chosen identity. It ticked all the boxes. It fitted in with the style of furniture sourced by Occasionally Vintage and also looked good with modern items.
The selected logo mark incorporates the ‘O’ and the ‘V’ within the bow sitting on top of the type mark. It is tied together and is not designed to be separated. The identity has the option of being distressed and aged as well as being clean and sharp, which would be dependent on the item or products that it is being used on.