Poster design for The Car Buying Company which buys and sells cars for cash and are based in North Chingford, London.
Poster design brief for The Car Buying Company
Design an artwork for TCBC clearly stating the buying and selling process, highlighting that buying a car doesn’t have to be a chore and can be a less stressful process when hiring the right company to deal for you. The client also wanted to attach a placeholder to the installed piece so this had to be worked into the design without losing any information. This campaign would also be used on the accompanying leaflets and in newspaper adverts.
By introducing a child-like aspect into the poster it immediately softens the process. This was achieved by the car graphic on the poster. with the bold striking colour of the brand. I used the thickness of the car tyre to house the leaflet holder. This allowed me to use all available space. The leaflet required more information so had to be condensed as it would be taken home to digest.